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Teoriâ i Praktika Obŝestvennogo Razvitiâ
Article . 2013
Data sources: CyberLeninka - Russian open access scientific library
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Роль концепции холистического маркетинга в формировании регионального продовольственного рынка

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2013 Russian Publisher:Общество с ограниченной ответственностью «Издательский дом «ХОРС»Journal:Теория и практика общественного развития (issn: 1815-4964, eissn: 2072-7623, Copyright policy )

Роль концепции холистического маркетинга в формировании регионального продовольственного рынка

Abstract

Данная статья посвящена обоснованию необходимости использования холистического маркетинга в региональном управлении продовольственным рынком. Авторами выявлены и подробно описаны основные составляющие регионального холистического маркетинга. Обосновано использование целостной концепции маркетинга в формировании регионального продовольственного рынка.

The article substantiates the need for the holistic marketing application in the regional food market management. The authors distinguish and describe in detail the principle constituents of the regional holistic marketing and substantiate introduction of the integral marketing conception in the regional food market formation.

Keywords

ХОЛИСТИЧЕСКИЙ МАРКЕТИНГ, ПРОДОВОЛЬСТВЕННЫЙ РЫНОК, РЕГИОН, КОНЦЕПЦИЯ, МАРКЕТИНГ ТЕРРИТОРИИ, МАРКЕТИНГ ИНФРАСТРУКТУРЫ, МАРКЕТИНГ ИННОВАЦИЙ, СОЦИАЛЬНО ОРИЕНТИРОВАННЫЙ МАРКЕТИНГ

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold