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Article . 2009
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Стратегия бенчмаркинга в государственном секторе

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2009 Russian Publisher:Государственное образовательное учреждение высшего профессионального образования "Московский государственный лингвистический университет"Journal:Вестник Московского государственного лингвистического университета (issn: 1993-4750, Copyright policy )

Стратегия бенчмаркинга в государственном секторе

Abstract

В статье анализируется стратегия бенчмаркинга, обосновываются возможности его применения в государственном секторе. Автор выявляет отличия в использовании бенчмаркинга частными и государственными компаниями, а также причины, которые сдерживают использование этого маркетингового инструмента в государственном секторе.

The article analyzes the benchmarking strategy, substantiates the opportunities to apply this strategy in the state sector. The author examines the peculiarities of benchmarking applied by private and state companies and the reasons that restrain the application of this marketing instrument in the state sector.

Keywords

БЕНЧМАРКИНГ, ИНСТРУМЕНТЫ МАРКЕТИНГОВОЙ ДЕЯТЕЛЬНОСТИ, ГОСУДАРСТВЕННЫЙ СЕКТОР, СТРАТЕГИИ БЕНЧМАРКИНГА, СТРАТЕГИЧЕСКАЯ ДЕЯТЕЛЬНОСТЬ ПРЕДПРИЯТИЯ

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    influence
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average