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RUDN Journal of Language Education and Translingual Practices
Article . 2013
Data sources: CyberLeninka - Russian open access scientific library
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Информационные и кодовые барьеры рекламного текста: достижимо ли взаимопонимание в большом городе? (на материале наружной рекламы в Москве)

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2013 Russian Publisher:Федеральное государственное бюджетное образовательное учреждение высшего профессионального образования «Российский университет дружбы народов»Journal:Вестник Российского университета дружбы народов. Серия: Вопросы образования: языки и специальность (issn: 2312-8011, eissn: 2312-802X, Copyright policy )

Информационные и кодовые барьеры рекламного текста: достижимо ли взаимопонимание в большом городе? (на материале наружной рекламы в Москве)

Abstract

В статье рассматриваются информационные и кодовые барьеры, возникающие при восприятии рекламного дискурса. Анализируются тексты наружной рекламы в Москве. Делается вывод о причинах возникновения барьеров, вытекающих из поликодового характера подобных текстов.

The article discusses the barriers — information and code — resulting in the perception of advertising discourse. The texts of outdoor advertising in Moscow are analyzed. It is concluded that the causes of barriers arising from polikode nature of such texts.

Keywords

РЕКЛАМНЫЙ ДИСКУРС, ИНФОРМАЦИОННЫЕ БАРЬЕРЫ, КОДОВЫЕ БАРЬЕРЫ, ВОСПРИЯТИЕ ТЕКСТА, ВЗАИМОПОНИМАНИЕ

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
bronze