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Сегментация потребителей товаров класса «Люкс» по показателю географическое размещение и дифференциация доходов

Сегментация потребителей товаров класса «Люкс» по показателю географическое размещение и дифференциация доходов

Abstract

Весьма существенным вопросом при определении набора факторов и параметров, входящих в модель оценки параметров спроса на предметы роскоши, является выявление особенностей, связанных с поведением целевого сегмента рынка (целевой аудитории). Основными факторами при этом являются фактор дифференциации доходов и географическая локация потребителей

The main factor for the modeling of demand for luxury goods if the factor of consumer behavior (target audience consumer choice). Consumer behavior for luxury goods depends on the level and differentiation of income, and on the geographic location of the customers

Keywords

PRIORITIZATION OF REGIONS OF RUSSIA FOR CONSUMER GOODS OF LUXURY., ТОВАРЫ КЛАССА "ЛЮКС", ТОВАРЫ С ДУХОВНЫМИ И ЭСТЕТИЧЕСКИМИ ЦЕННОСТЯМИ, ДИФФЕРЕНЦИАЦИЯ ДОХОДОВ НАСЕЛЕНИЯ РОССИИ, КОЭФФИЦИЕНТ ДЖИНИ, ГЕОГРАФИЧЕСКАЯ СЕГМЕНТАЦИЯ, ПРИОРЕТИЗАЦИЯ РЕГИОНОВ РОССИИ ДЛЯ ПОТРЕБЛЕНИЯ ТОВАРОВ КЛАССА "ЛЮКС"

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold