Powered by OpenAIRE graph
Found an issue? Give us feedback

Маркетинговые инструменты формирования и развития человеческого капитала компании

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2013 Russian Publisher:Федеральное государственное бюджетное образовательное учреждение высшего образования «Государственный университет управления»Journal:Вестник университета (issn: 1816-4277, Copyright policy )

Маркетинговые инструменты формирования и развития человеческого капитала компании

Abstract

в статье рассматриваются содержание комплекса маркетинга с позиции человеческого капитала, значение аналитического обеспечения маркетингового управления инвестициями в человеческий капитал и один из эффективных инструментов формирования и развития человеческого капитала – брендинг. Основные этапы формирования бренда представлены во взаимосвязи с особенностями формирования и развития человеческого капитала компании. Сформулированы преимущества, которые получает компания, построившая «бренд работодателя».

Keywords

ЧЕЛОВЕЧЕСКИЙ КАПИТАЛ,МАРКЕТИНГОВОЕ УПРАВЛЕНИЕ,БРЕНД РАБОТОДАТЕЛЯ

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold