Стратегический потенциал организации: теоретические основания исследования
Copyright policy )Стратегический потенциал организации: теоретические основания исследования
This article considers the problems of securing competitive advantages of an organisation in a dynamic environment and focuses on the key methodological approaches to studying the strategic potential of an organisation (SPO). Special attention is paid to the resource approach and the concept of dynamic capabilities, as well as the features of non-profit organisations' SPO.
Рассмотрены проблемы обеспечения конкурентных преимуществ организаций в динамичной внешней среде и основные методологические подходы к исследованию стратегического потенциала организаций (СПО). Особое внимание уделено ресурсному подходу и концепции динамических способностей, а также специфике СПО некоммерческих организаций.
стратегический потенциал организации, ресурсный подход, нематериальные активы, концепция динамических способностей
стратегический потенциал организации, ресурсный подход, нематериальные активы, концепция динамических способностей
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