
The paper presents model studies on franchising network on the territorial market. A new aspect of the research is the competition between the parent company of the network and its agents.
Представлены модельные исследования франчайзинговой сети на территориальном рынке. Новым аспектом исследования является конкуренция между головной фирмой сети и ее агентами.
ТЕОРЕТИКО-ИГРОВАЯ МОДЕЛЬ, ФРАНЧАЙЗИНГ, СЕТЕВОЕ ВЗАИМОДЕЙСТВИЕ, КОНКУРЕНТНЫЙ РЫНОК, РАВНОВЕСИЕ КУРНО, ЭФФЕКТИВНОСТЬ СЕТИ
ТЕОРЕТИКО-ИГРОВАЯ МОДЕЛЬ, ФРАНЧАЙЗИНГ, СЕТЕВОЕ ВЗАИМОДЕЙСТВИЕ, КОНКУРЕНТНЫЙ РЫНОК, РАВНОВЕСИЕ КУРНО, ЭФФЕКТИВНОСТЬ СЕТИ
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