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Известия Московского государственного технического университета МАМИ
Article . 2012
Data sources: CyberLeninka - Russian open access scientific library
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Современный подход к формированию конкурентоспособных продуктов рыночной деятельности производственных предприятий

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2012 Russian Publisher:Федеральное государственное бюджетное образовательное учреждение высшего профессионального образования "Московский государственный технический университет "МАМИ"Journal:Известия Московского государственного технического университета МАМИ (issn: 2074-0530, Copyright policy )

Современный подход к формированию конкурентоспособных продуктов рыночной деятельности производственных предприятий

Abstract

В статье рассматриваются вопросы, касаемые конкурентоспособности продукции с точки зрения маркетингового подхода, приводятся маркетинговые понимания как продукта, так и деятельности фирмы

The questions, regarding our competitiveness in terms of marketing approach that provides marketing understanding both the product and the firm

Keywords

ПРОДУКТ, ТОВАР, ТЕОРИЯ МАРКЕТИНГА, КОНКУРЕНТОСПОСОБНОСТЬ, ПРОИЗВОДСТВЕННОЕ ПРЕДПРИЯТИЕ

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    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold