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Koncept : Scientific and Methodological e-magazine
Article . 2014
Data sources: CyberLeninka - Russian open access scientific library
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Роль социально-ориентированного маркетинга в снижении существующей антропогенной нагрузки в мегаполисе

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2014 Russian Publisher:Автономная некоммерческая образовательная организация Межрегиональный центр инновационных технологий в образованииJournal:Концепт (issn: 2305-5324 , eissn: 2304-120X, Copyright policy )

Роль социально-ориентированного маркетинга в снижении существующей антропогенной нагрузки в мегаполисе

Abstract

В статье исследуются вопросы роста интереса к экологической составляющей маркетинга и возможностям использования инструментария социально-ориентированной маркетинговой концепции для снижения антропогенной нагрузки в мегаполисе, связанной с накапливанием твердых бытовых отходов.

The author investigates questions of the growth of interest in the environmental component of the marketing and use of tools socially-oriented marketing concept to reduce the anthropogenic load in the metropolis that is associated with the accumulation of solid household waste.

Keywords

СОЦИАЛЬНО-ОРИЕНТИРОВАННЫЙ МАРКЕТИНГ, ТВЕРДЫЕ БЫТОВЫЕ ОТХОДЫ, ЭКОЛОГИЧНЫЙ МАРКЕТИНГ

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    popularity
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    influence
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold