The article is based on the analysis of the current research in the field of normative behavior and considers the problem of normativity and its structure. The interpretation is a definition of “normativity” as the characteristics of a personality reflecting the process of development of social norms and serving, with one of the necessary conditions for the development of normative behavior of the person in ontogeny. The model of normativity is described as the characteristics of the person at the subject-subject interaction. There are singled out the main components of normativity: the cognitive component, represented through such parameters as direction and getting into and self-esteem; behavioral component, viewed through autonomy and reflectiveness; the emotional component, viewed through such options as emotional stability / instability of behavior, the immediate urges and emotions as an incentive of action and sensitivity. The conclusion is that the isolated indicators and parameters for each component of normativity do not exhaust the whole variety of its qualitative characteristics in a subject-subject interaction, but indicate about the experience of participation of the individual in the learning interaction.

В статье на основе анализа современных исследований в области нормативного поведения рассматривается проблема нормативности и ее структура. Описывается модель нормативности, как характеристики личности при субъект-субъектном взаимодействии, выделяются основные компоненты данной характеристики: когнитивный, поведенческий, эмоциональный.