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Vestnik Chuvashskogo universiteta
Article . 2008
Data sources: CyberLeninka - Russian open access scientific library
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Трансформация корпоративных средств массовой информации в отраслевую периодику

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2008 Russian Publisher:Федеральное государственное образовательное учреждение высшего профессионального образования "Чувашский государственный университет им. И.Н. Ульянова"Journal:Вестник Чувашского университета (issn: 1810-1909, Copyright policy )

Трансформация корпоративных средств массовой информации в отраслевую периодику

Abstract

The main idea of article is the corporate media as a consolidation of traditional journalism and public relations.

Рассмотрена корпоративная печать как медиа, объединяющие традиционную журналистику и паблик рилейшнз.

Keywords

КОРПОРАТИВНАЯ ПЕЧАТЬ, МАРКЕТИНГОВЫЕ КОММУНИКАЦИИ, ПАБЛИК РИЛЕЙШНЗ (PR), ПОЗИЦИОНИРОВАНИЕ, РЕПУТАЦИЯ, УПРАВЛЕНИЕ ПЕРСОНАЛОМ, ЦЕЛЕВАЯ АУДИТОРИЯ, MARKETING COMMUNICATION. PUBLIC RELATIONS

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    popularity
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    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold