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University proceedings Volga region Social sciences
Article . 2010
Data sources: CyberLeninka - Russian open access scientific library
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Формирование процесса маркетингового управления технологической сетью: институциональный подход

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2010 Russian Publisher:Государственное образовательное учреждение высшего образования «Пензенский государственный университет»Journal:Известия высших учебных заведений. Поволжский регион. Общественные науки (issn: 2072-3016, Copyright policy )

Формирование процесса маркетингового управления технологической сетью: институциональный подход

Abstract

В статье рассматривается один из актуальных вопросов промышленного маркетинга в контексте институциональных преобразований. На основе использования результатов деятельности российских предприятий машиностроительной отрасли, в том числе предприятий Пензенской области, определены базовые положения предлагаемого подхода к формированию процесса маркетингового управления технологической сетью.

Keywords

МЕЖФИРМЕННЫЕ ВЗАИМООТНОШЕНИЯ, ТЕХНОЛОГИЧЕСКАЯ СЕТЬ, ПРОЦЕСС УПРАВЛЕНИЯ, ПРОЦЕСС МАРКЕТИНГОВОГО УПРАВЛЕНИЯ, МЕХАНИЗМ МАРКЕТИНГОВОГО УПРАВЛЕНИЯ, ПРАВО СОБСТВЕННОСТИ, ОРГАНИЗАЦИОННЫЙ РЕСУРС

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold