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Вестник государственного и муниципального управления
Article . 2014
Data sources: CyberLeninka - Russian open access scientific library
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Технологии и проблемы продвижения предприятий малого и среднего бизнеса

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2014 Russian Publisher:Федеральное государственное бюджетное образовательное учреждение высшего образования «Российская академия народного хозяйства и государственной службы при Президенте Российской Федерации»Journal:Вестник государственного и муниципального управления (issn: 2225-8272, Copyright policy )

Технологии и проблемы продвижения предприятий малого и среднего бизнеса

Abstract

В статье рассмотрены, проблемы, продвижения предприятий малого и. среднего бизнеса, предложены, направления малобюджетных инструментов на основе использования креативных элементов. Автором, сделан акцент, на мотивации потребителя при. составлении. рекламных сообщений, и. необходимости. подготовки, информационного поля, представляющего ценности вводимых на рынок продуктов и. услуг, что способствует, восприятию товара потребителем.

Keywords

РЕКЛАМНЫЕ СООБЩЕНИЯ,МОТИВАЦИИ ПОТРЕБИТЕЛЯ,МАЛОБЮДЖЕТНЫЕ ИНСТРУМЕНТЫ РЕКЛАМЫ,ЖИЗНЕННЫЙ ЦИКЛ ТОВАРОВ И. УСЛУГ

  • BIP!
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    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold