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Вестник Башкирского университета
Article . 2010
Data sources: CyberLeninka - Russian open access scientific library
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Понятие «Позиционирование» в теории политического маркетинг-менеджмента

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2010 Russian Publisher:Государственное образовательное учреждение высшего профессионального образования Башкирский государственный университетJournal:Вестник Башкирского университета (issn: 1998-4812, Copyright policy )

Понятие «Позиционирование» в теории политического маркетинг-менеджмента

Abstract

Дано определение понятию «позиционирование» в теории политического маркетинг-менеджмента и выявление сущностных характеристик и подходов к процессу позиционирования.

Keywords

позиционирование, политическое пространство, Политический актор, политический рынок, политические технологии, политическое управление, маркетинговые интегрированные коммуникации, позиция политического субъекта

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold