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Вестник Донского государственного технического университета
Article . 2012
Data sources: CyberLeninka - Russian open access scientific library
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Методологические аспекты брендинга региона в системе маркетинга территорий

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2012 Russian Publisher:Федеральное государственное бюджетное образовательное учреждение высшего профессионального образования «Донской государственный технический университет»Journal:Вестник Донского государственного технического университета (issn: 1992-5980, eissn: 1992-6006, Copyright policy )

Методологические аспекты брендинга региона в системе маркетинга территорий

Abstract

The methodological foundation for the territorial marketing and regional brand formation under the increased competition for the domestic and foreign investments and credits at the macroand meso-level is considered.

Рассмотрены методологические основы маркетинга территорий и формирования бренда регионов в условиях усиления конкуренции на макрои мезоуровне за привлечение отечественных и иностранных инвестиций и кредитов.

Keywords

МАРКЕТИНГ ТЕРРИТОРИЙ, БРЕНД РЕГИОНА, SWOT-АНАЛИЗ, ПОЗИЦИОНИРОВАНИЕ ТЕРРИТОРИЙ

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold