
Предложен алгоритм оценки конкурентоспособности сетевого торгового предприятия, основанный на анализе открытых финансовых и операционных документов розничных торговых сетей. Приведены примеры расчета консолидированного показателя конкурентоспособности.
The algorithm of retailer’s marketability evaluation based on the published commercial data is described. The consolidated marketability index is proposed and illustrated by some examples.
КОНКУРЕНТОСПОСОБНОСТЬ, ТОРГОВЫЕ СЕТИ, МЕТОД ИНТЕРПОЛЯЦИИ, ОБОБЩАЮЩИЕ ПОКАЗАТЕЛИ
КОНКУРЕНТОСПОСОБНОСТЬ, ТОРГОВЫЕ СЕТИ, МЕТОД ИНТЕРПОЛЯЦИИ, ОБОБЩАЮЩИЕ ПОКАЗАТЕЛИ
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