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Znanie Ponimanie Umenie
Article . 2012
Data sources: CyberLeninka - Russian open access scientific library
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Корпоративная культура для молодых специалистов в рекламной отрасли

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2012 Russian Publisher:Негосударственное некоммерческое образовательное учреждение высшего профессионального образования "Московский гуманитарный университет"Journal:Знание. Понимание. Умение (issn: 1998-9873, Copyright policy )

Корпоративная культура для молодых специалистов в рекламной отрасли

Abstract

The article considers the significance of corporate culture for the specialists in advertising industry. The analysis is based on the results of an empirical research. The author states a hypothesis that there is a great influence of the external elements of corporate culture on the behavior of advertising professionals.

В статье рассматривается значение корпоративной культуры для специалистов рекламной индустрии. В основе анализа лежат результаты эмпирического исследования. Автор излагает гипотезу о большем влиянии на поведение специалистов рекламной индустрии поверхностных элементов корпоративной культуры.

Keywords

КОРПОРАТИВНАЯ КУЛЬТУРА, СИМВОЛИЧЕСКИЙ УРОВЕНЬ КОРПОРАТИВНОЙ КУЛЬТУРЫ, ЦЕННОСТИ ОРГАНИЗАЦИИ, ЛИДЕРЫ В КОМПАНИИ, РЕКЛАМНАЯ ИНДУСТРИЯ, ORGANIZATION’S VALUES

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold