The article deals with the problem of understanding of Siberia as a special mythological space in the linguistic consciousness of the Russian people.researchers consider the etymological roots of the transformation horonoma. They are trying to figure out why Siberia acts as a sacred place, which has a complex network of associative fields. The authors examine the question of why Siberia is seen as analogous to Tartarus, a kind of purgatory, and together with the place of acquisition of supernatural powers and abilities. Regional toponymic space can be considered, on the one hand, as a text reflecting the history of the people, on the other hand, cultural environment, which forms the historical consciousness, as it is often perceived as a memorial to names of historical figures and events. Myths are an effective means of influencing the public consciousness, mythological communication is very interesting for advertising and public relations, as there is a level that can be weakly refuted the mass consciousness. Myth is one of the features of onomastic discourse. Siberia is associated as a specific mythological space. It is no accident that Siberians in proverbs serve as special people, and Siberia as a special fabulous space. For example: Siberian is not one who was born in Siberia, but the one who puts on the heat, Siberian is not the one who lives in Siberia, but the one who puts on the heat, Siberia-mother and the Urals, the priest sent to Siberia as hard as a Siberian, Siberian health, etc. Send or go to Siberia in the popular mind equates to traveling to the sacred world of death, into the world of the Other, so the use of the word as a place name «Siberia» is associated with the designation of the forbidden places, closed places, remote location with a strong negative connotation. In addition, there is a dichotomy in the Russian language consciousness: «Russia Siberia» as an echo of a dichotomy of Russia and Siberia as Tartary / Tartarus. Thus, the «Tatar land» has a special place in the plot. It is at the opposite pole, in opposition to all Russian things, it is the habitat of «enemies of the villains, powerful Tatars evil.» «Conspiracy selfless person going into any war» describes the battle with the Tatars as with the infidels, soldiers, notorious for cruelty, courage, supernatural invulnerability.

Статья затрагивает проблему осмысления Сибири как особого мифологического пространства в языковом сознании русского человека. Исследователи рассматривают этимологические корни трансформации хоронима. Они пытаются понять, почему Сибирь выступает как сакральное место, обладающее сложной сетью ассоциативных полей. Авторы рассматривают вопрос: почему Сибирь воспринимается как аналог Тартара, своеобразным чистилищем и вместе с тем местом приобретения сверхъестественных сил и способностей. Региональное топонимическое пространство может быть рассмотрено, с одной стороны, как текст, отражающий историю народа, а с другой стороны, как культурная среда, формирующая историческое сознание, поскольку зачастую топонимия воспринимается как мемориал историческим деятелям и событиям.