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Вестник Волгоградского государственного университета
Article . 2009
Data sources: CyberLeninka - Russian open access scientific library
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К вопросу об идентификации социальной рекламы

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2009 Russian Publisher:Федеральное государственное бюджетное образовательное учреждение высшего профессионального образования «Волгоградский государственный университет»Journal:Вестник Волгоградского государственного университета. Серия 7: Философия. Социология и социальные технологии (issn: 1998-9946, Copyright policy )

К вопросу об идентификации социальной рекламы

Abstract

The article reveals the basic characteristics of social advertising which substantiate the thesis on the necessity to clarify this term at the legislative level. The author defines the conditions of social advertising efficient use as a social communication instrument.

Выявлены сущностные характеристики социальной рекламы, что послужило обоснованием тезиса о необходимости законодательного уточнения термина. Определены условия эффективного использования социальной рекламы как инструмента общественных коммуникаций.

Keywords

СОЦИАЛЬНАЯ РЕКЛАМА, КОММЕРЧЕСКАЯ РЕКЛАМА, ОБЩЕЧЕЛОВЕЧЕСКИЕ ЦЕННОСТИ, ТЕХНОЛОГИИ СОЦИАЛЬНОГО УПРАВЛЕНИЯ, МАНИПУЛЯТИВНЫЕ ТЕХНОЛОГИИ, ПРОПАГАНДА, ГУМАНИЗАЦИЯ ОБЩЕСТВА, СОЦИАЛЬНАЯ ИНФОРМАЦИЯ

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    influence
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
bronze