
There are two concepts linked in the article: the image and the tourist destination. The main aspects of the image of a tourist destination are examines, the positive and negative sides of using the methods of forming the image of tourist destination. Also allocated impact of professional tourist education on formation of positive image of tourist destinations.
В статье связываются два понятия: «имидж» и «туристская дестинация». Рассматриваются основные аспекты имиджа туристской дестинации, положительные и отрицательные стороны использования методов формирования имиджа туристской дестинации. Выделяется влияние профессионального туристского образования на формирование положительного имиджа туристской дестинации.
ТУРИСТСКАЯ ДЕСТИНАЦИЯ, ИМИДЖ ТУРИСТСКОЙ ДЕСТИНАЦИИ, ПРОФЕССИОНАЛЬНОЕ ТУРИСТСКОЕ ОБРАЗОВАНИЕ
ТУРИСТСКАЯ ДЕСТИНАЦИЯ, ИМИДЖ ТУРИСТСКОЙ ДЕСТИНАЦИИ, ПРОФЕССИОНАЛЬНОЕ ТУРИСТСКОЕ ОБРАЗОВАНИЕ
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