
The article summarizes the major principles and approaches to the choice of the managerial strategy of integrated resource potential. The author describes the effect produced by the organizational culture upon the company’s strategic behavior, as well as its integrated resource potential and orientation towards competitiveness.
В статье обобщены и изложены основные принципы и подходы к выбору стратегии управления интеграционным ресурсным потенциалом. Рассматривается вопрос воздействия организационной культуры на стратегическое поведение компании, ее интеграционный ресурсный потенциал и конкурентоориентированность.
ИНТЕГРАЦИОННЫЙ РЕСУРСНЫЙ ПОТЕНЦИАЛ, СТРАТЕГИЧЕСКОЕ ПОВЕДЕНИЕ, КОНКУРЕНТООРИЕНТИРОВАННОСТЬ, ОРГАНИЗАЦИОННАЯ КУЛЬТУРА, СТРАТЕГИЯ, ЖИЗНЕННЫЙ ЦИКЛ ОРГАНИЗАЦИИ, ORGANIZATION’S LIFE CYCLE
ИНТЕГРАЦИОННЫЙ РЕСУРСНЫЙ ПОТЕНЦИАЛ, СТРАТЕГИЧЕСКОЕ ПОВЕДЕНИЕ, КОНКУРЕНТООРИЕНТИРОВАННОСТЬ, ОРГАНИЗАЦИОННАЯ КУЛЬТУРА, СТРАТЕГИЯ, ЖИЗНЕННЫЙ ЦИКЛ ОРГАНИЗАЦИИ, ORGANIZATION’S LIFE CYCLE
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