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Оценка экспорта и импорта туристского продукта региона

Оценка экспорта и импорта туристского продукта региона

Abstract

Для оценки направленности туристской деятельности в стоимостном выражении была построена система показателей и разработан коэффициент, показывающий соотношение туристских оборотов видов экономической деятельности, занимающихся обслуживанием въездных и выездных туристских потоков. Применение коэффициента направленности к территории Хабаровского края показало преобладание выездного направления туристских потоков. В основном значение коэффициента находилось в диапазоне 0,58–0,7, что свидетельствует о средней степени преобладания выездного направления. Наиболее результативными видами экономической деятельности, которые обслуживают туристов на территории Хабаровского края, оказались транспорт, коллективные средства размещения, общественное питание и розничная торговля. Это позволило сделать вывод о том, что на анализируемой территории преобладает въездной деловой туризм. Разработанный коэффициент позволяет проводить анализ туристской сферы региона, с точки зрения ее специализации на въездном или выездном направлениях, что позволяет более обоснованно принимать решения при выборе направлений развития туризма отдельной территории.

The system of indicators for an assessment of the tourist activity direction in value terms was constructed and the coefficient which shows the attitude of industrials tourist income from service of entrance and exit tourist streams was developed. The coefficient of an orientation was applied to the Khabarovsk territory that showed prevalence of the exit direction of tourist streams. Generally value of orientation coefficient was in the range of 0,58-0,7 that speaks about average degree of exit direction prevalence. Transport, hotels, public catering and retail trade appeared the most productive industrials which serve tourists in the Khabarovsk territory. It allowed to draw a conclusion that in the analyzed territory entrance business tourism prevails. The developed coefficient allows to analyze the region tourist sphere from the point of its specialization on entrance or exit tourist streams. It allows to make reasonably decisions at a choice of the tourism development directions of the certain territory.

Keywords

КОЭФФИЦИЕНТ НАПРАВЛЕННОСТИ ТУРИЗМА, ХАБАРОВСКИЙ КРАЙ, ТУРИСТСКИЙ ОБОРОТ, ЭКСПОРТ И ИМПОРТ ТУРИСТСКОГО ПРОДУКТА, ТУРИЗМ

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold