
In this article the problem of the valuation of successful activity within the framework of modern trend in linguistics Cognitive Linguistics is considered. The notion and basic principles of the gen-der oriented utterance, cognitive and linguistic mechanisms of formation of the valuation of successful activity in gender aspect are analyzed.
В статье рассматривается проблема изучения оценки успешной деятельности в рамках современного направления в языкознании когнитивной лингвистики. Дается определение гендерно ориентированного высказывания, анализируются когнитивные и языковые механизмы формирования оценки успешной деятельности объекта в гендерном аспекте.
ОЦЕНОЧНАЯ КОНЦЕПТУАЛИЗАЦИЯ,ОЦЕНОЧНАЯ КАТЕГОРИЗАЦИЯ,ЗНАНИЯ О ГЕНДЕРЕ,УСПЕШНАЯ ДЕЯТЕЛЬНОСТЬ,КОГНИТИВНЫЕ И ЯЗЫКОВЫЕ МЕХАНИЗМЫ,VALUATION CONCEPTUALIZATION,VALUATION CATEGORIZATION,KNOWLEDGE OF GENDER,SUCCESSFUL ACTIVITY,COGNITIVE AND LINGUISTIC MECHANISMS
ОЦЕНОЧНАЯ КОНЦЕПТУАЛИЗАЦИЯ,ОЦЕНОЧНАЯ КАТЕГОРИЗАЦИЯ,ЗНАНИЯ О ГЕНДЕРЕ,УСПЕШНАЯ ДЕЯТЕЛЬНОСТЬ,КОГНИТИВНЫЕ И ЯЗЫКОВЫЕ МЕХАНИЗМЫ,VALUATION CONCEPTUALIZATION,VALUATION CATEGORIZATION,KNOWLEDGE OF GENDER,SUCCESSFUL ACTIVITY,COGNITIVE AND LINGUISTIC MECHANISMS
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