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Вестник Волгоградского государственного университета. Серия 2: Языкознание
Article . 2013
Data sources: CyberLeninka - Russian open access scientific library
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Особенности членения речевого потока в радиорекламе

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2013 Russian Publisher:Федеральное государственное бюджетное образовательное учреждение высшего профессионального образования «Волгоградский государственный университет»Journal:Вестник Волгоградского государственного университета. Серия 2: Языкознание (issn: 1998-9911, Copyright policy )

Особенности членения речевого потока в радиорекламе

Abstract

The article deals with the description of functioning of one of intonational means, i.e. syntagmatic partitioning, in sounding advertizing texts. Specific regularities of partitioning of a speech stream in radio advertizing texts are revealed.

В статье предпринята попытка описания функционирования одного из интонационных средств синтагматического членения в звучащих рекламных текстах. Выявлены специфические закономерности членения речевого потока в текстах радиорекламы.

Keywords

СИНТАГМА, СИНТАГМАТИЧЕСКОЕ ЧЛЕНЕНИЕ, АКУСТИЧЕСКИЕ ПАРАМЕТРЫ, ИНТОНАЦИОННО-ЗВУКОВАЯ ОРГАНИЗАЦИЯ, РЕЧЕВОЙ ПОТОК, МИНИМАЛЬНЫЙ РЕЧЕВОЙ ОТРЕЗОК, РАДИОСПОТ, РАДИООБЪЯВЛЕНИЕ

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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