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Известия Пензенского государственного педагогического университета им. В.Г. Белинского
Article . 2011
Data sources: CyberLeninka - Russian open access scientific library
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Социальная ответственность рекламы: динамика экспертных оценок

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2011 Russian Publisher:Государственное образовательное учреждение высшего образования «Пензенский государственный университет»Journal:Известия Пензенского государственного педагогического университета им. В.Г. Белинского (issn: 1999-7116, Copyright policy )

Социальная ответственность рекламы: динамика экспертных оценок

Abstract

The article analyses the influence of modern Russian advertising on public values the author confirms some principles of social responsibility of advertizing. By means of the comparative analysis of three expert polls, the author reveals dynamics of opinions of experts in the field of advertizing concerning its educational potential.

Keywords

социальная ответственность рекламы, воспитательнообразовательный потенциал, ценности, Патриотизм, исследование, экспертный опрос, динамика мнений

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    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    popularity
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    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold