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Terra Economicus
Article . 2008
Data sources: CyberLeninka - Russian open access scientific library
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Внедрение маркетинга взаимодействия на российские электроэнергетические предприятия

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2008 Russian Publisher:Федеральное государственное автономное образовательное учреждение высшего профессионального образования «Южный федеральный университет»Journal:Terra Economicus (issn: 2073-6606, Copyright policy )

Внедрение маркетинга взаимодействия на российские электроэнергетические предприятия

Abstract

Статья посвящена исследованию вопросов внедрения концепции маркетинга взаимодействия на российские электроэнергетические предприятия. В рамках рассмотрения данной темы определена сущность концепции маркетинга взаимодействия, выявлены барьеры на пути его внедрения в российских условиях, рассмотрена специфика реализации концепции на рынке электроэнергетики.

Keywords

КОНЦЕПЦИЯ МАРКЕТИНГА ВЗАИМОДЕЙСТВИЯ,РЫНОК ЭЛЕКТРОЭНЕРГЕТИКИ

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold