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УПРАВЛЕНИЕ АССОРТИМЕНТОМ ИНТЕРНЕТ МАГАЗИНА

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2016 Russian Publisher:Общество с ограниченной ответственностью «Европейский фонд инновационного развития»Journal:IN SITU (issn: 2411-7161 , Copyright policy )

УПРАВЛЕНИЕ АССОРТИМЕНТОМ ИНТЕРНЕТ МАГАЗИНА

Abstract

Цель данной работы выявление особенностей функционирования интернет трейдеров и рассмотрение метода формирования товарного ассортимента для онлайн ритейлера метода «длинного хвоста». Проводится анализ его применения известной американской онлайн торговой площадкой Amazon и определяются возможности перенесение зарубежного опыта на российского лидера электронной коммерции Интернет трейдера OZON.

Keywords

ОНЛАЙН ТОРГОВЛЯ,УПРАВЛЕНИЕ АССОРТИМЕНТОМ,МЕТОД "ДЛИННОГО ХВОСТА",ПАРТНЕРСКИЕ ПРОГРАММЫ

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average