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Маркетингові засади підвищення ефективності діяльності бізнес-асоціацій

Маркетингові засади підвищення ефективності діяльності бізнес-асоціацій

Abstract

Определены основные проблемы та перспективы деятельности украинских бизнес –ассоциаций, дано определение понятию бизнес – ассоциация, выделены основные группы стейкхолжеров бизнес –ассоциаций, выявлены основные элементы комплекса маркетинга неприбыльной организации.

The major problems and perspectives of Ukrainian business associations were defined, definition of business association was developed, key stakeholders of business association were subdivided, marketing mix components of non-profit oganisation were identified.

Keywords

бізнес асоціації, концепція маркетингу, ключові стейкхолдери, напрями діяльності бізнес – асоціацій, бизнес –ассоциаций, концепция маркетинга, основные стейкхолдеры, направления деятельності бизнес – ассоциаций

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold