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Koncept : Scientific and Methodological e-magazine
Article . 2014
Data sources: CyberLeninka - Russian open access scientific library
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Эволюционирование концепции маркетинга в направлении к его экологической составляющей

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2014 Russian Publisher:Автономная некоммерческая образовательная организация Межрегиональный центр инновационных технологий в образованииJournal:Концепт (issn: 2305-5324 , eissn: 2304-120X, Copyright policy )

Эволюционирование концепции маркетинга в направлении к его экологической составляющей

Abstract

В статье рассматриваются вопросы эволюции теории и практики современного маркетинга в сторону социально-ориентированной маркетинговой концепции. Основной акцент делается на становлении экологической составляющей социально-ориентированной маркетинговой концепции.

The article considers the questions of evolution of the theory and practices of modern marketing towards a socially-focused marketing concept. The main focus is on the development of the environmental component of community-oriented marketing concept.

Keywords

КОНЦЕПЦИЯ, СОЦИАЛЬНО-ОРИЕНТИРОВАННЫЙ МАРКЕТИНГ, ЭВОЛЮЦИЯ, ЭКОЛОГИЧЕСКИЙ МАРКЕТИНГ

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold