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Article . 2013
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Критерии эффективности маркетинга предприятия

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2013 Russian Publisher:Федеральное государственное бюджетное образовательное учреждение высшего профессионального образования «Тульский государственный университет»Journal:Известия Тульского государственного университета. Экономические и юридические науки (issn: 2071-6184, Copyright policy )

Критерии эффективности маркетинга предприятия

Abstract

The criterion of economic efficiency of the enterprise is developed, its factors of influence are defined, calculation of these indicators is given in an example LLC Tekhnotest.

Разработан критерий экономической эффективности предприятия, определены ее факторы влияния, приведен расчет данных показателей на примере ООО «Технотест».

Keywords

ЭКОНОМИЧЕСКИЕ ПРОЦЕССЫ, КРИТЕРИЙ ЭКОНОМИЧЕСКОЙ ЭФФЕКТИВНОСТИ, ФАКТОРЫ ЭКОНОМИЧЕСКОЙ ЭФФЕКТИВНОСТИ

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    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
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    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average