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Article . 2014
Data sources: CyberLeninka - Russian open access scientific library
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Рекламный видеоролик

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2014 Russian Publisher:Федеральное государственное бюджетное образовательное учреждение высшего образования «Московский педагогический государственный университет»Journal:Наука и школа (issn: 1819-463X, Copyright policy )

Рекламный видеоролик

Abstract

The article is devoted to analyzing an advertisement video of perfumery and cosmetics. The video is presented in terms of complex textual and discursive space. The emphasis is placed on implementing the functions of advertisement message by means of combining verbal text with audioand visual components.

Статья посвящена изучению рекламного парфюмерно-косметического видеоролика. Видеоролик рассматривается автором как сложное текстово-дискурсивное пространство. Внимание уделяется реализации функций рекламного сообщения посредством соединения вербального текста с аудиальными и визуальными составляющими.

Keywords

РЕКЛАМНЫЙ ВИДЕОРОЛИК,ADVERTISEMENT VIDEO,ТЕКСТ-ДИСКУРС,TEXT-DISCOURSE,ФУНКЦИИ РЕКЛАМНОГО СООБЩЕНИЯ,FUNCTIONS OF AN ADVERTISING MESSAGE,УБЕЖДЕНИЕ,ОБРАЗ,IMAGE,ВЕРБАЛЬНЫЙ,VERBAL,ВИЗУАЛЬНЫЙ.,VISUAL.,PERSUASION

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average