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Лингвометодический потенциал корпоративных блогов в обучении профессионально ориентированному немецкому языку

Лингвометодический потенциал корпоративных блогов в обучении профессионально ориентированному немецкому языку

Abstract

В статье рассматриваются лингвистические и коммуникаци онные особенности немецких корпоративных блогов одного из ресурсов Веб 2.0, который активно используется в современной деловой коммуникации, и возможности интеграции этого вида аутентичных электронных материалов в процесс обучения про фессионально ориентированному немецкому языку в вузе.

The article investigates linguistic and communicative features of German corporate blogs and discusses the blogs potential for teaching and learning German for Specific Purposes.

Keywords

ВЕБ 2.0,WEB 2.0,БЛОГ,BLOG,КОРПОРАТИВНЫЙ БЛОГ,CORPORATE BLOG,КОРПОРАТИВНАЯ ОНЛАЙН-КОММУНИКАЦИЯ,CORPORATE ONLINE COMMUNICATION,АУТЕНТИЧНЫЕ ЭЛЕКТРОННЫЕ МАТЕРИАЛЫ,ПРОФЕССИОНАЛЬНО ОРИЕНТИРОВАННОЕ ОБУЧЕНИЕ ИНОСТРАННОМУ ЯЗЫКУ,НЕМЕЦКИЙ ЯЗЫК,GERMAN FOR SPECIFIC PURPOSES

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average