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Teoriâ i Praktika Obŝestvennogo Razvitiâ
Article . 2010
Data sources: CyberLeninka - Russian open access scientific library
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Скрытая реклама (product placement) в современной художественной массовой литературе: авторская стратегия или редакторская правка

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2010 Russian Publisher:Общество с ограниченной ответственностью «Издательский дом «ХОРС»Journal:Теория и практика общественного развития (issn: 1815-4964, eissn: 2072-7623, Copyright policy )

Скрытая реклама (product placement) в современной художественной массовой литературе: авторская стратегия или редакторская правка

Abstract

Автор статьи рассматривает особенности современной массовой художественной литературы в контексте развития скрытой рекламы в современной литературе, приводя конкретные примеры из произведений писателей. Рассматривается современное понимание концепции авторской стратегии; выделяются ее текстовые и экстра-текстовые аспекты. Уделяется особое внимание размещению product placement в детских обучающих книгах.

The article analyses the peculiarities of mass fiction in the context of product placement development in modern literature, giving exact examples from modern books. The notion "uthor' strategy"is being discussed, emphasizing textual and extra-textual constituent parts of this strategy. Also, certain attention is paid to the product placement in educational books for children.

Keywords

СОВРЕМЕННАЯ МАССОВАЯ ХУДОЖЕСТВЕННАЯ ЛИТЕРАТУРА, СКРЫТАЯ РЕКЛАМА, АВТОРСКАЯ СТРАТЕГИЯ, КОММЕРЦИАЛИЗАЦИЯ ЛИТЕРАТУРЫ, AUTHOR' STRATEGY COMMERCIALIZATION OF LITERATURE

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold