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Tambov University Review Series Humanities
Article . 2013
Data sources: CyberLeninka - Russian open access scientific library
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Специфика лингвистического моделирования имиджа

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2013 Russian Publisher:Федеральное государственное бюджетное образовательное учреждение высшего профессионального образования «Тамбовский государственный университет имени Г. Р. Державина»Journal:Вестник Тамбовского университета. Серия: Гуманитарные науки (issn: 1810-0201, Copyright policy )

Специфика лингвистического моделирования имиджа

Abstract

Статья посвящена лингвокогнитивным особенностям построения имиджа. В качестве способа передачи имиджевых характеристик объекта рекламы рассматривается концептуальная метафора, связанная с имплицированием информации в текстах рекламы и ее последующим инферентным выводом.

The article deals with lingua-cognitive peculiarities of image modeling. Conceptual metaphor is seen as a method of image characteristics transfer, based on implicating information and its subsequent inference.

Keywords

РЕКЛАМНЫЙ ТЕКСТ, ИМИДЖ, ИМПЛИЦИТНАЯ ИНФОРМАЦИЯ, ИНФЕРЕНЦИЯ, КОНЦЕПТУАЛЬНАЯ МЕТАФОРА, ИМИДЖЕВЫЕ ХАРАКТЕРИСТИКИ

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
bronze