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Article . 2014
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Специфика рекламного продвижения массового досугового мероприятия

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2014 Russian Publisher:Индивидуальный предприниматель Самохвалов Антон ВитальевичJournal:Проблемы экономики и менеджмента (issn: 2223-5213, Copyright policy )

Специфика рекламного продвижения массового досугового мероприятия

Abstract

Данная статья посвящена исследованию специфики использования рекламы в маркетинговом продвижении массового досугового мероприятия.

This article is devoted to the specific use of advertising in the marketing promotion of mass leisure activities.

Keywords

МАССОВОЕ ДОСУГОВОЕ МЕРОПРИЯТИЕ, РЕКЛАМА, МАРКЕТИНГОВОЕ ПРОДВИЖЕНИЕ

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average