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Russian journal of linguistics: Vestnik RUDN
Article . 2011
Data sources: CyberLeninka - Russian open access scientific library
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Неологизмы в российской и французской рекламе и их социальная направленность

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2011 Russian Publisher:Федеральное государственное бюджетное образовательное учреждение высшего профессионального образования «Российский университет дружбы народов»Journal:Вестник Российского университета дружбы народов. Серия: Лингвистика (issn: 2312-9182, eissn: 2312-9212, Copyright policy )

Неологизмы в российской и французской рекламе и их социальная направленность

Abstract

Статья посвящена неологизмам, которые используются в рекламных текстах, а также их направленности на различную целевую аудиторию российского и французского языкового сообщества.

The article is devoted to the neologisms, which are used in advertising texts, as well as their focus on different target audience of Russian and French linguistic community.

Keywords

НЕОЛОГИЗМЫ, ЗАИМСТВОВАНИЯ, ЦЕЛЕВАЯ АУДИТОРИЯ, РЕКЛАМНЫЙ ТЕКСТ

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    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    popularity
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    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold