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Pushkin Leningrad State University Journal
Article . 2011
Data sources: CyberLeninka - Russian open access scientific library
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Санкт-Петербургская школа маркетинга: концепция, эволюция, состав школы

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2011 Russian Publisher:Государственное автономное образовательное учреждение высшего образования Ленинградской области «Ленинградский государственный университет имени А.С. Пушкина»Journal:Вестник Ленинградского государственного университета им. А.С. Пушкина (issn: 1818-6653, Copyright policy )

Санкт-Петербургская школа маркетинга: концепция, эволюция, состав школы

Abstract

The article belongs to the cycle which deals with scientific schools in our country. It considers specific features and ways of formation of Saint Petersburg school of marketing on the base of the marketing department in the Saint-Petersburg State University of Economics and Finance.

Статья продолжает цикл статей, посвященных отечественным научным школам, и рассматривает особенности и пути формирования Санкт-Петербургской школы маркетинга на базе кафедры маркетинга Санкт-Петербургского государственного университета экономики и финансов.

Keywords

НАУЧНАЯ ШКОЛА, МАРКЕТИНГ, ТЕОРИЯ МАРКЕТИНГА

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    popularity
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    influence
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    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
bronze