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Bulletin of Chelyabinsk State University
Article . 2013
Data sources: CyberLeninka - Russian open access scientific library
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Гастрономическая метафора в профессиональной сфере

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2013 Russian Publisher:Федеральное государственное бюджетное образовательное учреждение высшего образования «Челябинский государственный университет»Journal:Вестник Челябинского государственного университета (issn: 1994-2796, Copyright policy )

Гастрономическая метафора в профессиональной сфере

Abstract

Рассматривается метафорический потенциал графических изображений, используемых в сфере рекламы и торговли, а также основные тенденции влияния массовой культуры на процессы метафоризации.This article tells about the metaphorical potential of graphical images used in advertising and trade, as well as the main trends of mass media influence on the metaphorization process.

Keywords

МЕТАФОРА, ГАСТРОНОМИЧЕСКАЯ МЕТАФОРА, МЕТАФОРИЗАЦИЯ, МОДУСЫ ОБЩЕНИЯ

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    popularity
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    influence
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
bronze