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Сегментирование фармацевтического рынка психотропных лекарственных препаратов на территории Хабаровского края

Authors: Cлободенюк, Е.;

Сегментирование фармацевтического рынка психотропных лекарственных препаратов на территории Хабаровского края

Abstract

In article the basic principles of segmentation of the regional pharmaceutical market of psychotropic drugs (PD) are stated. Realization indicators in natural and value terms, dynamics of the average retail price of PD on the basis of the wholesale pharmaceutical organization ROSTA in 2005-2011 are presented. Results of the analysis of the PD-market according to pharmacotherapeutic groups are given, assortment leading positions are defined.

В статье изложены основные принципы сегментирования регионального фармацевтического рынка психотропных лекарственных препаратов (ПЛП). Приведены показатели реализации (в натуральном и стоимостном выражении), динамика средней розничной цены ПЛП на примере оптовой фармацевтической организации ЗАО «РОСТА» за 2005—2011 гг. Представлены результаты анализа рынка ПЛП по фармакотерапевтическим группам, определены ассортиментные позиции-лидеры.

Keywords

РЕГИОНАЛЬНЫЙ ФАРМАЦЕВТИЧЕСКИЙ РЫНОК, ПСИХОТРОПНЫЕ ПРЕПАРАТЫ, СРЕДНЯЯ РОЗНИЧНАЯ ЦЕНА, АССОРТИМЕНТНЫЕ ПОЗИЦИИ-ЛИДЕРЫ, ХАБАРОВСКИЙ КРАЙ

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
bronze