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Vestnik of Kostroma State University
Article . 2011
Data sources: CyberLeninka - Russian open access scientific library
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Гендерная маркированность рекламных текстов: к вопросу об эффективности коммуникации

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2011 Russian Publisher:Федеральное государственное бюджетное образовательное учреждение высшего профессионального образования «Костромской государственный университет им. Н.А. Некрасова»Journal:Вестник Костромского государственного университета им. Н.А. Некрасова (issn: 1998-0817, Copyright policy )

Гендерная маркированность рекламных текстов: к вопросу об эффективности коммуникации

Abstract

В статье поднимаются проблемы эффективности рекламной коммуникации, рассматриваемые через призму перлокутивной лингвистики. В качестве обязательного условия эффективности текстов печатной рекламы парфюмерии рассматривается гендерная маркированность рекламных образов, активно формирующих выбор потребителей парфюмерной продукции.

The article raises some problems of effective communication in advertising viewed in the light of perlocutive linguistics. As a necessary condition for the effectiveness of perfume advertisements the article considers gender marking of advertising images actively influencing the consumers choice of perfume and cosmetics.

Keywords

АДРЕСАТ РЕКЛАМНОГО ТЕКСТА, АРХЕТИП, ГЕНДЕР, РЕКЛАМНЫЙ ОБРАЗ, ЭФФЕКТИВНОСТЬ РЕКЛАМНОГО ТЕКСТА

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
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