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Регионология
Article . 2010
Data sources: CyberLeninka - Russian open access scientific library
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Особенности становления и развития рекламной коммуникации в регионах

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2010 Russian Publisher:Федеральное государственное бюджетное образовательное учреждение высшего образования «Национальный исследовательский Мордовский государственный университет им. Н. П. Огарёва»Journal:Регионология (issn: 2413-1407, Copyright policy )

Особенности становления и развития рекламной коммуникации в регионах

Abstract

It is underlined that tight schedule in the course of advertisement activity development in Russia are reflected upon the specificity of domestic advertisement production. Regional advertisement allows solving market problems, promotes business development, but at the same time socio-cultural aspect of advertisement is very weakly developing. This means that regional socium is located at the earliest stage of the civilised information market formation.

Отмечается, что быстрые сроки развития рекламной деятельности в России отражаются на специфике отечественного рекламопроизводства. Региональная реклама позволяет решать рыночные проблемы, способствует развитию бизнеса, но социально-культурный аспект рекламы развивается слабо, что свидетельствует о нахождении регионального социума на самой ранней стадии становления цивилизованного информационного рынка.

Keywords

ADVERTISEMENT ACTIVITY,ADVERTISEMENT PRODUCER,РЕКЛАМОДАТЕЛЬ,ADVERTISER,МЕДИЙНАЯ КОММУНИКАЦИЯ,MEDIA COMMUNICATION,РЕЦИПИЕНТ РЕКЛАМЫ,ADVERTISEMENT RECIPIENT,СМИ,MASS MEDIA,СРЕДСТВА МАССОВОЙ КОММУНИКАЦИИ,MASS COMMUNICATION MEDIA,РЕКЛАМНАЯ ДЕЯТЕЛЬНОСТЬ,РЕКЛАМОПРОИЗВОДИТЕЛЬ

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold