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Article . 2015
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Развитие маркетинговой компетентности как фактор повышения эффективности пространственного взаимодействия

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2015 Russian Publisher:Общество с ограниченной ответственностью «Научно-производственная компания «РОСТ»Journal:Проблемы современной экономики (issn: 1818-3395, eissn: 1818-3409, Copyright policy )

Развитие маркетинговой компетентности как фактор повышения эффективности пространственного взаимодействия

Abstract

В статье раскрыто содержание маркетинговой компетентности как основы устойчивого конкурентного преимущества в условиях ориентации на концепцию маркетинга пространственного взаимодействия. Показаны составляющие и источники привлечения дополнительной маркетинговой компетентности

The article analyzes the notion of marketing competency as the basis of sustainable competitive advantage in the situation when marketing of spatial interaction is prioritized. The author describes the components and the sources of increasing marketing competence

Keywords

МАРКЕТИНГОВАЯ КОМПЕТЕНТНОСТЬ,МАРКЕТИНГ ПРОСТРАНСТВЕННОГО ВЗАИМОДЕЙСТВИЯ,MARKETING COMPETENCE,MARKETING OF SPATIAL INTERACTION

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    influence
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average