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Article . 2010
Data sources: CyberLeninka - Russian open access scientific library
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Прагмалингвистические особенности текстов политической рекламы в русском и во французском языках

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2010 Russian Publisher:Государственное образовательное учреждение высшего профессионального образования "Московский государственный лингвистический университет"Journal:Вестник Московского государственного лингвистического университета (issn: 1993-4750, Copyright policy )

Прагмалингвистические особенности текстов политической рекламы в русском и во французском языках

Abstract

The article is consecrated to the comparative analysis of Russian and French political publicity texts. The object of the scientific research consists of determination of communicative, pragmatic, structural and composition characteristics of these texts.

Статья посвящена сопоставительному анализу текстов политической рекламы в русском и во французском языках. Предметом ее исследования являются коммуникативно-прагматические и структурно-композиционные характеристики этих текстов.

Keywords

ПРАГМАЛИНГВИСТИКА, ПОЛИТИЧЕСКИЙ РЕКЛАМНЫЙ ТЕКСТ, ВЕРБАЛЬНЫЙ И НЕВЕРБАЛЬНЫЙ КОМПОНЕНТЫ КОММУНИКАЦИИ

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average