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Article . 2010
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Маркетинговая стратегия стимулирования продвижения товаров на рынок

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2010 Russian Publisher:Федеральное государственное бюджетное образовательное учреждение высшего профессионального образования «Российский государственный университет туризма и сервиса»Journal:Сервис в России и за рубежом (eissn: 1995-042X, Copyright policy )

Маркетинговая стратегия стимулирования продвижения товаров на рынок

Abstract

В статье излагается содержание маркетинговой стратегии стимулирования продвижения товаров на рынок. Предлагается классификация групп стимулирования, позволяющих эффективно организовывать маркетинговую политику предприятия.The author discusses the contents of the advertising strategy to stimulate the promotion of products on the market. In addition, the study describes promotional groups for effective organization of a marketing policy.

Keywords

СТИМУЛИРОВАНИЕ ПРОДВИЖЕНИЯ ТОВАРОВ; СРЕДСТВА СТИМУЛИРОВАНИЯ; МЕТОДЫ СТИМУЛИРОВАНИЯ ПОТРЕБИТЕЛЕЙ

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    popularity
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    influence
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold