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Гуманитарные и юридические исследования
Article . 2015
Data sources: CyberLeninka - Russian open access scientific library
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Лингвистические средства убеждения в англоязычной социальной рекламе (на материале британской видеорекламы)

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2015 Russian Publisher:Федеральное государственное автономное образовательное учреждение высшего образования «Северо-Кавказский федеральный университет»Journal:Гуманитарные и юридические исследования (issn: 2409-1030, Copyright policy )

Лингвистические средства убеждения в англоязычной социальной рекламе (на материале британской видеорекламы)

Abstract

The article sets a task to analyze and identify the linguistic and nonlinguistic means of persuasion in the English social advertising. The mechanisms of interaction of verbal and nonverbal means of persuasion in the English-language social video advertising are revealed.

В данной статье проводятся в анализ и идентификация языковых и неязыковых средств убеждения в англоязычной социальной видеорекламе. Выявляются механизмы взаимодействия вербальных и невербальных средств убеждения в англоязычной социальной видеорекламе.

Keywords

РЕКЛАМА,ADVERTISING,УБЕЖДЕНИЕ,ЯЗЫКОВЫЕ СРЕДСТВА,LINGUISTIC MEANS,НЕЯЗЫКОВЫЕ СРЕДСТВА,NONLINGUISTIC MEANS,СОЦИАЛЬНАЯ ВИДЕОРЕКЛАМА,SOCIAL VIDEO ADVERTISING,МЕХАНИЗМЫ ВЗАИМОДЕЙСТВИЯ,MECHANISMS OF INTERACTION,PERSUASION

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
bronze