
This article analyzes the development of global and national components of the promotional activities, as well as their mutual interaction. In conclusion, the article indicated by the specified interference problems.
В данной статье проанализировано развитие глобальных и национальных компонентов рекламной деятельности, а также их совместное взаимовлияние. В заключении статьи, обозначены проблемы указанного взаимовлияния.
GLOBAL COMPONENTS NATIONAL COMPONENTS,REGIONAL COMPONENTS,ADVERTISING,PROMOTIONAL ACTIVITIES,ГЛОБАЛЬНЫЕ КОМПОНЕНТЫ,НАЦИОНАЛЬНЫЕ КОМПОНЕНТЫ,РЕГИОНАЛЬНЫЕ КОМПОНЕНТЫ,РЕКЛАМА,РЕКЛАМНАЯ ДЕЯТЕЛЬНОСТЬ
GLOBAL COMPONENTS NATIONAL COMPONENTS,REGIONAL COMPONENTS,ADVERTISING,PROMOTIONAL ACTIVITIES,ГЛОБАЛЬНЫЕ КОМПОНЕНТЫ,НАЦИОНАЛЬНЫЕ КОМПОНЕНТЫ,РЕГИОНАЛЬНЫЕ КОМПОНЕНТЫ,РЕКЛАМА,РЕКЛАМНАЯ ДЕЯТЕЛЬНОСТЬ
| selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 0 | |
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| influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Average | |
| impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Average |
