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Article . 2012
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К вопросу о повышении эффективности использования маркетинговых инструментов в сети Интернет

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2012 Russian Publisher:Общество с ограниченной ответственностью «Научно-производственная компания «РОСТ»Journal:Проблемы современной экономики (issn: 1818-3395, eissn: 1818-3409, Copyright policy )

К вопросу о повышении эффективности использования маркетинговых инструментов в сети Интернет

Abstract

В статье рассматриваются маркетинговые проблемы функционирования коммерческих интернет-сайтов, приведены ключевые факторы обеспечения удобства и простоты использования интернет-ресурсов. Представлены рекомендации по оценке и повышению эффективности использования интернет-сайтов в качестве инструмента интернет-маркетинга.

The article discusses marketing problems in relation of the commercial Internet sites, describes the key factors of achieving comfort and simplicity of their use, and present recommendations for evaluation and increasing of effectiveness of Internet sites as an instrument of Internet-marketing.

Keywords

ИНТЕРНЕТ-МАРКЕТИНГ, ЮЗАБИЛИТИ, ЛОЯЛЬНОСТЬ ПОТРЕБИТЕЛЯ, ЭФФЕКТИВНОСТЬ МАРКЕТИНГОВЫХ ИНСТРУМЕНТОВ

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average