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Bulletin of Orenburg State University
Article . 2011
Data sources: CyberLeninka - Russian open access scientific library
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Дуалистический подход в маркетинге

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2011 Russian Publisher:Федеральное государственное бюджетное образовательное учреждение высшего образования «Оренбургский государственный университет»Journal:Вестник Оренбургского государственного университета (issn: 1814-6457, eissn: 1814-6465, Copyright policy )

Дуалистический подход в маркетинге

Abstract

В работе рассмотрены вопросы дуалистического подхода к маркетингу как философии со+ временного управления социально+экономической системой. Предложена математическая мо+ дель и структурная схема дуалистического маркетинга.

Keywords

ТЕОРИЯ МАРКЕТИНГА,ДУАЛИСТИЧЕСКИЙ ПОДХОД,ДУАЛИСТИЧЕСКАЯ МОДЕЛЬ РАЗ+ ВИТИЯ МАРКЕТИНГА,МАРКЕТИНГ КАК ФИЛОСОФИЯ УПРАВЛЕНИЯ

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    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    popularity
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    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
gold