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Electronic Archive of Igor Sikorsky Kyiv Polytechnic Institute
Article . 2014
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Data sources: Electronic Archive of Igor Sikorsky Kyiv Polytechnic Institute
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Ребрендинг торгової марки на споживчому ринку

Rebranding on the consumer market
descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2014 Ukraine Ukrainian Publisher:НТУУ "КПІ"

Ребрендинг торгової марки на споживчому ринку

Keywords

repositioning, ренейминг, brand differentiation, бренд, ренеймінг, диференціація, restyling, рестайлінг, renaming, рестайлинг, positioning, репозиционирование, репозиціонування, позиционирование, дифференциация, rebranding, позиціонування, ребрендинг

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    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green