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Благодарность в политической коммуникации как средство манипуляции и суггестии

Authors: Zaprudskaya, O.W.;

Благодарность в политической коммуникации как средство манипуляции и суггестии

Abstract

Запрудская Ольга Вадимовна, старший преподаватель, Национальный государственный университет физической культуры, спорта и здоровья имени П.Ф. Лесгафта (Санкт-Петербург), olgaminjailo@mail.ru Olga V. Zaprudskaya, Senior lecturer, Lesgaft National State University of Physical Education, Sport and Health (St. Petersburg), olgaminjailo@mail.ru В статье предлагается общий обзор политического идеологического дискурса и коммуникативного акта благодарности как средства речевого воздействия в Германии 30-х годов. Коммуникативный акт благодарности часто применялся в немецкой политической коммуникации как этикетная тактика для реализации общей конвенциональной стратегии, но он не рассматривался в идеологическом дискурсе как средство пропаганды и агитации. Важнейшей системной характеристикой тоталитарного режима является роль идеологического воздействия, применение различных форм идеологического манипулирования. В ходе исследования был проведен анализ актуализации тактики благодарности в манипуляционной стратегии политического дискурса, а также реализации ее как средства суггестивного речевого воздействия. Было установлено, что коммуникативный акт благодарности применялся как тактика для реализации манипуляционных и презентационных стратегий, стратегий создания ретроспективы позитивного прошлого и перспективы светлого будущего, стратегии гиперболизации. This article deals with studying political ideological discourse and the communicative act of gratitude as a means of speech impact in Germany in the 1930s. The communicative act of gratitude was often used in German political communication as an etiquette tactic of general conventional strategy, but it was not considered in ideological discourse as a means of propaganda and agitation. The most important characteristic of a totalitarian regime is the role of ideological influence, the use of various forms of ideological manipulation. The article analyzes the tactic of gratitude in political discourse as a means of manipulation and suggestion. We proved that the communicative act of gratitude pursues the strategies of manipulation and presentation, strategies aimed at creating the positive image of the past and the future, hyperbolization.

Keywords

речевое воздействие, political ideological discourse, suggestion, политический идеологический дискурс, communication strategy, manipulation, прагматика благодарности, манипуляция, коммуникативные стратегии, pragmatics оf gratitude, УДК 81’42, linguistic manipulation

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green